THE INTERACTIVE WORKSPACE
An illustrated workspace with Kevin, a desk and green armchair
Opening the workspace…

Getting the room ready.

LONDON, UK / DIGITAL MARKETING · DATA · CRO

Kevin Soromenho connects data
with marketing that converts.

Digital marketing, ecommerce and conversion rate optimisation. I use data to understand the journey, find the friction and improve what happens next.

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WHERE CURIOSITY TAKES ME

Digital marketing / Analytics / SEO / CRO

↓

A LITTLE ABOUT ME

Digital marketing,
guided by data.

I connect marketing performance with what people actually do on a website: how they find it, where they get stuck and what helps them take the next step.

Over four years across ecommerce, education, professional services and retail, I have worked on SEO, measurement, website trading and conversion. I put the same approach into practice with my own comparison products.

Explore selected work

SELECTED WORK / A FEW THINGS I HAVE BUILT

Selected
work.

Independent products and professional projects.
A look at the questions, the decisions
and the work that brings them to life.

SCROLL TO EXPLORE THE PROJECTS ↓01 / 04
PROJECT 01

INDEPENDENT PRODUCT

WheyWise

Better discovery.
A clearer route to buy.

Using search strategy, behavioural data and testing to improve a protein comparison journey. Retailer clicks grew 387% quarter on quarter.

+387% retailer clicks quarter on quarter · sessions +169%

Explore the case study
SEOCROEcommerce
A CLEARER WAY TO COMPARE
✓ WheyWiseCompare   Finder   Guides
LESS GUESSWORK. MORE VALUE.

Find your protein.
Not just a price.

Search protein, brands and more →
WHEY
PROTEINEVERYDAY ESSENTIALS
Everyday wheyCompare options →
PLANT
PROTEINFIND YOUR FAVOURITE
Plant-poweredExplore choices →
CLEAR
PROTEINLIGHT AND REFRESHING
Something lighterSee the range →
Illustrative interface, not a live product screenshot.
PROJECT 02

INDEPENDENT PRODUCT

WeTryCoffee

A better way to find
your everyday cup.

Making coffee discovery and price comparison feel more approachable.

Explore the case study
EcommerceDiscoveryContent
YOUR EVERYDAY CUP, CONSIDERED
WeTryCoffee
GOOD COFFEE.
BETTER CHOICES.DISCOVER / COMPARE / BREW
BEANSGROUNDINSTANTPODS
Brand and interface concept.
PROJECT 03

PROFESSIONAL WORK

Kaplan

Better journeys.
More reliable measurement.

Connecting web marketing, SEO, conversion and reliable measurement across three international websites.

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GA4 & GTMWeb operationsJourneys
FROM FIRST VISIT TO NEXT STEP
K / PathwaysYour next chapter

A world of
possibility.

↗
01DiscoverFind the right path
02ExploreUnderstand the options
03ConnectTake the next step
A connected, measurable journey
Illustrative journey, not an official Kaplan design.
PROJECT 04

PROFESSIONAL WORK

MSQ Data

Making data
make sense.

Turning campaign reporting and behavioural analysis into clearer decisions about marketing performance and budget.

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AnalyticsReportingAI search
LESS NOISE. A CLEARER STORY.
MSQ / MeasurementDEMO DATA

The bigger picture.

Overview ▾
ACQUISITIONWhere from?Understand the source
ENGAGEMENTWhat next?Follow the journey
OUTCOMESWhat changed?Find the useful signal
An illustrative performance trend
Illustrative dashboard. No client data is used.

GOOD THINGS START WITH A CONVERSATION

Let’s make
something matter.

Clearer measurement, better search visibility
or a customer journey worth improving. Let’s talk.

THE FIRST HELLO

What are you
thinking about?

This prototype saves an enquiry draft locally. It does not send a message.

A small setup step.